So Silver Purple Toning Shampoo

hair dye · 300 ml · Haircare

Matrix So Silver Purple Toning Shampoo is free of fragrance, essential oils, labelled fragrance allergens, drying alcohol, sulfates, parabens and MI / MCI, going by its full 17-ingredient list, with salicylic acid and dimethicone. List checked November 5, 2026.

The catch: it contains silicones (Dimethicone).

Fragrance-free
No essential oils
No labelled fragrance allergens
No drying alcohol
Sulfate-free
Contains silicones
Paraben-free
No MI/MCI

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Listed on Amazon in: United Kingdom

Key ingredients in So Silver Purple Toning Shampoo

Salicylic acid (BHA)
An oil-soluble exfoliant that clears inside pores.
Dimethicone
A skin protectant that forms a breathable barrier.

Full ingredient list, decoded

17 ingredients, in label order (highest amount first; below about 1% the order is free).

1WaterAqua is the INCI name for water, the main base of many creams, lotions and cleansers…
2sodium Lauren’s sulfate
3Sodium ChlorideA simple mineral salt, made of sodium and chloride, used mainly to adjust thickness and…
4Coco-BetaineA mild, coconut-derived surfactant that cleans and foams. It works as a gentle helper…
5Glycol DistearateGlycol Distearate is a waxy solid made by joining glycol with stearic acid. Its main…
6DimethiconeDimethicone is a silicone, a light, water-resistant oil that forms a smooth, breathable…Silicones
7Cocamide Mpa
8Sodium BenzoateSodium benzoate is the sodium salt of benzoic acid, a water-soluble powder used mainly…
9Hexylene GlycolHexylene Glycol is a clear, colorless liquid that mixes with both water and oil-loving…
10Salicylic AcidSalicylic acid is a beta hydroxy acid, or BHA, that gently exfoliates skin and helps…
11CarbomerA synthetic polymer made from acrylic acid that thickens water-based products and keeps…
12See 60730
13GUAR space HYDROXPROPYLTRMOUM
14Chloride
15Sodium HydroxideSodium hydroxide is a strong alkali, also called caustic soda. In small amounts it…
16Citric AcidCitric acid is a mild, naturally occurring acid found in citrus fruit. In skincare and…
17ParaffinParaffin is a solid, waxy mix of hydrocarbons made from refined petroleum. Its main job…Mineral oil & petrolatum

Source: Open Beauty Facts (ODbL), world.openbeautyfacts.org/product/3474630741713, retrieved November 5, 2026.

Every flag we check

Check	Result	Ingredients found
Fragrance	None listed	—
Essential oils	None listed	—
Labelled fragrance allergens	None listed	—
Drying alcohol	None listed	—
Sulfates	None listed	—
Silicones	Contains	Dimethicone (#6)
Parabens	None listed	—
MI / MCI	None listed	—
Formaldehyde releasers	None listed	—
Mineral oil & petrolatum	Contains	Paraffin (#17)
Lanolin	None listed	—
Chemical UV filters	None listed	—

Frequently asked questions

Is Matrix So Silver Purple Toning Shampoo fragrance-free?

Yes. Matrix So Silver Purple Toning Shampoo lists no parfum or fragrance and no essential oils. Checked against its full ingredient list on November 5, 2026.

Does Matrix So Silver Purple Toning Shampoo contain silicones, sulfates or parabens?

Silicones: yes (Dimethicone). Sulfates: none listed. Parabens: none listed.

What is Matrix So Silver Purple Toning Shampoo good for?

By its ingredient list it fits sensitive skin, eczema-prone skin, contact dermatitis and perfume allergy: it passes every free-from rule we set for those needs. Key ingredients: Salicylic acid (BHA) and Dimethicone.